13) Loss Leader

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Here is a case where shops are willing to make a loss on a product: SHOCKER. Loads of supermarkets use these tactics. They charge under the odds for a couple of items that people use regularly, just to get them in the door. Once they’re in the shop to buy the bargains, they’ll more than likely pick up some other full priced items too.

Bing bang bong, you’re back in profit.