6) Fiddling The Feels
Image VIA
If you find yourself having an emotional response to an advert, whether it’s sadness, rage, happiness or excitement, the advertiser has won. Once the human brain has made an emotional connection with something it will become much more easily lodged.
Adverts use music, good looking people, they depict challenges, epic scenery, anything they can think of to stir up some kind of feels. It’s a cheap shot but it works.
