7) Decoy Pricing
Image VIA
This is sneaky, and it’s used all over the place. You’ll probably start to notice it after reading this. It works like this: if there’s a small drink for £3 and a large one for £8 most people will buy the small one. But, if there’s a medium drink for £7 people will buy the large drink because it’s only £1 more.
Yes, we are dummer than we look.
