12) The Social Effect
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50,000 Facebook likes, 9 out of 10 cats prefer dog food, 87% of people said they used magic moisturiser cream and it felt great.
The reason why companies use these sorts of lines is that they work. People have an unerring desire to fit into the mainstream. It doesn’t matter how much of a zany individual you think you are, our ancient brain just wants us to be part of the club. Likes breed likes.
