Just when you thought Aldi, Lidl and all the rest of them were hooking you up with the best deals on the high street, easyJet have come through and opened up a budget 25p supermarket in Park Royal, north London.
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The new shop is called easyFoodstore and opened for the first time yesterday.
— Luke Tugby (@LukeTugby) February 1, 2016
For now everything is priced at 25p, but an easyJet spokesman says that could increase to 50p an item.
EasyJet owner Sir Stelios Haji-Ioannou confirmed he’s looking to rival Aldi and Lidl with his new chain of discount stores, though it looks like he’s giving Poundland a run for their money too.
This is another way the “easy” brand can serve the less well-off.
Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area.
The store motto is ‘No expensive brands, just food honestly priced.
Here’s a current list of everything the new easyFoodstore sells at 25p:
Pasta Mushroom Sauce
Sardines and Sauce
Variety Pack Cereal
Sardines in Oil
Cut Green Beans
Mini Cheese Thins
Noodle Snack Curry
Red Kidney Beans
Salt & Vinegar Sticks
Rice Long Grain
Chilli con carne
Sorted. Hopefully they won’t wind up selling the diabolical crisp flavours currently on offer at Tesco.