Justin Timberlake has been picking up some major flack on Twitter after he Tweeted his support for actor Jesse Williams’ speech on racism at the BET Awards.

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Jesse had called on the music and entertainment industries to acknowledge black culture instead of ‘extracting our culture, our dollars, our entertainment like oil – black gold, ghettoising and demeaning our creations, then stealing them, gentrifying our genius and then trying us on like costumes before discarding our bodies like rinds of strange fruit’.

Justin then Tweeted:

Pretty harmless right? Wrong:

https://twitter.com/NIGNORAMUS/status/747416571446984707?lang=en-gb

https://twitter.com/chrystallll/status/747262891859021826?ref_src=twsrc%5Etfw

https://twitter.com/codykemmer/status/747268031898750976?ref_src=twsrc%5Etfw

Justin eventually responded:

https://twitter.com/jtimberlake/status/747276674073395200?ref_src=twsrc%5Etfw

Which only served to make things worse:

https://twitter.com/Felonious_munk/status/747283831753838592?lang=en-gb

https://twitter.com/NIGNORAMUS/status/747304976192462853?lang=en-gb

Finally, Justin decided to apologise:

But that didn’t help much either:

https://twitter.com/amandainlust/status/747304047950991360?ref_src=twsrc%5Etfw

Poor Justin. Guy was just trying to show his support and bring more attention to a powerful speech about racism and suddenly he’s the most racist guy in the world. I mean I get why the second Tweet annoyed people; Timberlake saying “we are all the same” after a speech that broke down why we aren’t the same in the eyes of society/the law. But I think the first Tweet was just him trying to say “cool speech” but unfortunately everyone jumped down his throat for it and he dug an even bigger hole by trying to explain himself. Unlucky Justin.

For the time Justin Bieber was accused of cultural appropriation (by dreadlocking his hair) – click HERE.