Clearly Gary Lineker does not know the internet, if his latest media campaign is anything to go by.
This week Walkers launched their #WalkersWave campaign, where fans were encouraged to tweet pictures of themselves to be generated onto a video of Lineker holding a photo. People who sent their selfies are in with a chance of winning some Championship League tickets. What could possibly go wrong?
Nice work internet. I don’t understand how Walkers didn’t predict this would happen – we all saw what happened with Boaty McBoatface. They were asking for it. Thankfully good old Gary took it on the chin:
Had an unusual day in some very strange company. I'm sure we'll wave goodbye to them all by tomorrow.
— Gary Lineker (@GaryLineker) May 25, 2017
What a sport. For the time Gary Lineker got ambushed by a swarm of STD-infected ladybirds (no, seriously), click HERE.