Some pure accidental Partridge by Cliff Richard on This Morning the other day as he managed to inadvertently fat-shame Alison Hammond while telling a story that had nothing to do with her.

Mortifying stuff. Watch below:

One of the most awkward, jaw-dropping things I’ve ever seen on TV 😲 Felt sorry for Alison Hammond though 🙁 pic.twitter.com/0funjJbMU5

— Jonny Harvey (@iamjonnyharvey) November 21, 2023

The way he just keeps going with his story and doesn’t pick up on the fact that there’s another big-boned person sat opposite him is just pure comedy. But nowhere near as funny as his moral of the story at the end where he says “if you’re a fan of someone don’t put off getting a photo with them even if they’ve put on weight”, as if that’s a relatable thought process that any normal person finds themselves with. Life changing advice!

Fair play to Alison Hammond for acknowledging the awkwardness and even cracking a joke at her own expense. Absolute pro of the game. I wonder if Cliff Richard felt even a little bit bad about it afterwards?

For more early morning TV awkwardness, here’s Dr. Shola Mos-Shogbaminu refusing to continue an interview on Jeremy Vine until the host pronounces her name correctly.