3) American Apparel Oversize Model Competition
After American Apparel slimly dodged a total financial bankrupting they realised things had to change. Part of their new year’s resolutions was to include people who were shaped other than like twigs. One prong of this major marketing drive was an XL model competition.
The competition was called (rather offensively) “The Next BIG Thing”. Having a competition just for fatties is pretty much the most condescending thing you could do, they were only asking for size 12, that’s not even particularly humongous.
People weren’t that impressed with the hype and one particular lady took it to the internet – Nancy Upton. Here she is nailing it:
