Even though there’s no such thing as bad publicity, we all have to admit that good publicity is probably better right? And if you can turn bad publicity into good publicity that’s even better, right?

That’s exactly what the people behind the poster for Tom Hardy’s Legend movie about The Krays (out today) have done with this ingenious poster that manages to turn a two star review from The Guardian into a five star review thanks to some clever positioning of the lead characters. Check it out below:

Featured Image VIA

Image VIA

Wow? Cheeky huh? But you’ve got to admit that if you saw that in the cinema you wouldn’t think twice about it and would assume that The Guardian had given it four or five stars too right? That’s if you even bothered to look who the middle review was from that is.

Benjamin Lee – Guardian film critic – is pretty annoyed about it though, saying it was an ‘incredible way of making my two star review seem like I didn’t hate the film.’ Here’s what he actually thought about it:

It’s a disappointingly shallow take on a fascinating period of time and leaves us sorely uninformed, as if we’ve skim-read a pamphlet.

The legend might live on but Legend certainly won’t.

Oof – pretty scathing. It doesn’t really matter though because everyone is probably just going to se the poster and assume that he gave it four stars and not even read his little review. Gutted mate.

I don’t normally bother taking into account reviews anyway, so I’m probably going to catch Legend at some point, mainly because I thought the trailer looked good. If you need any more convincing, check it out here.