I’m not female so let me know if I’m talking rubbish here, but I’d imagine this advert is way more effective than the tampon adverts we have in the UK. Usually what we get is some kind of product test where they pour a bright blue liquid on the pads to test how absorbent they are, or they just have women looking really happy and dancing around at a picnic like we’re supposed to think their vaginas are plugged up so well that they are just overwhelmingly thrilled about it.
Well Russia is getting real with its tampon adverts. Their tag line is effectively — wear our tampons and you won’t get devoured by sharks. Boom. Sales up 1000%.
â˜› More Russia: