McDonald’s is trying to change its image by offering cutlery to customers with its new range of premium burgers.
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The cutlery service is only available in France alongside its ‘signature’ burgers, which are a range of burgers created by chefs with experience from Michelin star restaurants.
They come at nearly double the price of a regular burger and have been created to compete with posher rivals such as Five Guys and Shake Shack. This new gimmick comes after the launch of a Maccy’s table service, which is now available in 80% of the French outlets.
I think that the fast food giant is forgetting something – they’re McDonald’s. People don’t eat there for a fine dining experience. They eat there during those sloppy drunk moments when the only thing that’s going to satisfy the munch cravings is a dirty double cheeseburger. Stick with what you know.