Despite the fact most England fans will tell you we don’t stand a chance every time the World Cup rolls around, it seems that domestic violence against women shoots up every time it happens.

It’s a pretty sad state of affairs, and this advert highlighting the issue get suitably dark about it. You can literally see the life drain out of her eyes as she envisions what’s on the horizon. Time to move your arse out of the Middle Ages if you think hitting women is ever acceptable: