I think everyone knows the story of the three little pigs and their houses made of straw, wood and brick and how the Big Bad Wolf came along and blew the less sturdy ones down and ate them, but given the current climate it shouldn’t be too surprising to hear that people are trying to cancel the story for being too graphic and violent.
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The controversy started thanks to a new Weetabix advert which turns the fable upside down by claiming that the Big Bad Wolf was able to blow down the house made of bricks because he had eaten his Weetabix in the morning and that had made him more powerful. Fits in with their whole branding doesn’t it, should be a fairly safe, funny take on a classic fable that helps promote their product, right?
Well you would think that, but apparently a bunch of people had a problem with the ‘graphic depiction’ of the pigs being eaten, whilst others though it was stupid because it proved that Weetabix didn’t even fill you up properly because the wolf had to eat three pigs afterwards. Here’s the advert and a couple of the best reactions:
https://www.youtube.com/watch?v=ShljS-MCQoc
If weetabix is so good, then why is the wolf still hungry enough to eat three pigs after having had his weetabix?
— Graeme Boyd (@graemeboyd88) March 22, 2023
No no no you cannot change the book! The big bad wolf cannot blow down the little pigs house of bricks just because he has had his weetabix!
— julie mcdiarmid (@julie_mcdiarmid) March 21, 2023
@weetabix the wolf eats his weetabixs then he eats the pigs? So I guess weetabixs are not a filling breakfast then 😆
— 😀 Justin 😀 FunJustJustin 🏳️🌈 🥂🍸🍺 (@FunJustJustin) March 21, 2023
@weetabix
So your current
advert suggests that after eating Weetabix you are still hungry enough to want to eat three pigs, so was this intentional or a serious oversight.— Dao Grasshopper (@DaoGrasshopper) March 12, 2023
@weetabix what are you thinking regarding the three little pigs wolf advert? I think it’s pretty distasteful and I would strongly recommend your creative team consider designing different content.
— Adam Hayes (@AdamHayes1) March 11, 2023
That Weetabix ad with the wolf and the three little pigs is DARK! 😳
— Bill Edwards (@ChromeBaby70) February 24, 2023
Kids channels on and ads are a bit darker these days. 3 little pigs in the brick house get eaten by the wolf because he’s eaten his weetabix. Wolf sat at the side at the end, full tummy, house demolished 😳
— Kathryn Knowles, PhD (@Kathryn_Cura) December 30, 2022
That Weetabix advert with the wolf and pigs is a bit dark.
— Князь Мышкин (@MyshkinFool) December 9, 2022
That Weetabix advert with the wolf and the pigs is genuinely traumatic
— wtf_Daniel (@ManilaChinchila) November 24, 2022
That Weetabix ad is grim for the 3 little pigs. That wolf had his weetabix.
— Michael O’Regan (@rickomegan) October 18, 2022
@weetabix what’s the thinking behind your new advert? Encouraging kids to be bad by giving the wolf energy to blow the pigs houses down? I’m confused.
— QUEENMARY💅🏽 (@mamacerty) October 17, 2022
alex and i are having a serious conversation about the fucked weetabix commercial where the wolf eats the pigs that DIDNT DO ANYTHING TO HIM
— dawnyaaan 😈💕 (@dawnyaaan) October 13, 2022
@weetabix how many kids are you gonna traumatise seeing the 3 little pigs have been eaten 🐷🐷🐷
— J (@JonBattye) October 11, 2022
Jesus Christ some people are wet aren’t they? I can kinda get the people who think they’re really smart tweeting about how it’s a stupid advert because it shows Weetabix isn’t that filling – spoiler alert, you smug idiots need to get a life and spend your life doing something more useful than criticising adverts – but the people that find the advert ‘traumatic’ and ‘dark’ must have actually never seen anything other than cartoons all their life or something. Like never even read a newspaper or anything, that’s the level of patheticness I’m talking about.
The advert is like the tamest and lamest 20 seconds of animation ever and what’s more it’s not even that much different to the classic fable that everyone is told as a child. It’s just a bit of fun guys geez, calm down and stop getting so offended about stuff that isn’t even slightly offensive. Really. Ain’t gonna win you any friends.
For more of the same, check out when Weetabix wanted people to ditch beans on toast for beans on Weetabix. Not a good look.
