Weetabix Want You To Ditch Beans On Toast For Beans On Weetabix And People Aren’t Happy

I’ll be honest, I’ve never been a fan of Weetabix and I haven’t even thought about it for the past twenty years probably, but the wheat based breakfast product has come back into the public consciousness today in a big way after it suggested subbing in one of their bars for your pieces of toast in a beans on toast breakfast combo.

Featured Image VIA

Get a load of this:

Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0

— Weetabix (@weetabix) February 9, 2021

Yeah, I can’t imagine anyone in the world ever wanting to eat that, can you? Predictably, the Twitter reaction was absolutely scathing:

I would highly recommend you sack your marketing team at once and then spend a little more time on the recruitment process than you did previously. I love both products, but this looks fucking disgusting.

— The Grump Crusader 🦇 (@grumpcrusader) February 9, 2021

You’ve done this intentionally to anger an entire nation, haven’t you?

— Rich Jones (@richloyalty) February 9, 2021

I am disgusted. I am revolted. I dedicate my entire life to our lord and savior Jesus Christ, and this is the thanks I get ?

— Lotte Winter (Addison) |BLM|¹ᴰ|⁹⁴|⁹¹|💖🏳️‍🌈💚❄ (@_Winter_Warlock) February 9, 2021

This is like putting milk on toast!!

— Martin Crinion (@mcrinion) February 9, 2021

Every day we stray further from God’s light.

— Chris Mac (@C_Mac1986) February 9, 2021

What the fuck am I seeing

— Hayden (@R4ndle) February 9, 2021

You know the food is terrible when it looks the same going out

— Divine Dante (@Dante_The_Dog) February 9, 2021

It’s good that you’ve shown us we can serve it with a side of 2 dry Weetabix. I really like adding an extra dimension of “unseasoned hay” to my meals.

— Ethel The Lollipop Lady (@EthelLollipop) February 9, 2021

@haiyabokhari I am literally gagging 😂🤢

— Maha-Dar (@Kschessinska_M) February 9, 2021

I’ve been saying it for years that brands should just post something that’s going to get a lot of hate and go viral because it’s so gross. That’s because there’s no such thing as bad publicity and it won’t actually besmirch your product in the way that they think it will, and I think Weetabix might actually have just done this with this one here?

There’s surely no way that anyone from Weetabix genuinely thought that posting this was going to achieve a positive reaction – they can’t have, surely? – but now everyone on the internet is talking about Weetabix right now, so the breakfast cereal bar is back in the conversation after people haven’t mentioned it in years. That’s gotta lead to an upturn in sales – although I doubt anyone is going to wanna be eating them with beans.

The number of famous people and brands – probably operated by the same social media manager, let’s be honest – that have jumped into the replies kinda of make me think that this is all a planned campaign as well, although part of me wants to think that this is all organic and the idea of beans and Weetabix really is that bad. Maybe it’s a little of column A and a little of column B. Definitely designed to get this reaction and succeeding though, so fair play to whoever came up with the campaign.

Just about to tuck in, babes. Question is spoon or knife and fork?

— Weetabix (@weetabix) February 9, 2021

We’re almost scared to ask what the verdict on pineapple on Weetabix may be…

— Weetabix (@weetabix) February 9, 2021

Sometimes the people we like don’t like us back, and there’s nothing you can do about it. No hard feelings… #HaveYouHadYourWeetabix

— Weetabix (@weetabix) February 9, 2021