FOOD

Weetabix Want You To Ditch Beans On Toast For Beans On Weetabix And People Aren’t Happy

What the hell is this?

I’ll be honest, I’ve never been a fan of Weetabix and I haven’t even thought about it for the past twenty years probably, but the wheat based breakfast product has come back into the public consciousness today in a big way after it suggested subbing in one of their bars for your pieces of toast in a beans on toast breakfast combo.

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Get a load of this:

Yeah, I can’t imagine anyone in the world ever wanting to eat that, can you? Predictably, the Twitter reaction was absolutely scathing:

I’ve been saying it for years that brands should just post something that’s going to get a lot of hate and go viral because it’s so gross. That’s because there’s no such thing as bad publicity and it won’t actually besmirch your product in the way that they think it will, and I think Weetabix might actually have just done this with this one here?

There’s surely no way that anyone from Weetabix genuinely thought that posting this was going to achieve a positive reaction – they can’t have, surely? – but now everyone on the internet is talking about Weetabix right now, so the breakfast cereal bar is back in the conversation after people haven’t mentioned it in years. That’s gotta lead to an upturn in sales – although I doubt anyone is going to wanna be eating them with beans.

The number of famous people and brands – probably operated by the same social media manager, let’s be honest – that have jumped into the replies kinda of make me think that this is all a planned campaign as well, although part of me wants to think that this is all organic and the idea of beans and Weetabix really is that bad. Maybe it’s a little of column A and a little of column B. Definitely designed to get this reaction and succeeding though, so fair play to whoever came up with the campaign.

For more of the same, check out this Weetabix dubstep commercial from way back in the day. Even that was a better idea than this.

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