The University of Washington has had to take down its cheerleader tryout poster recently, after it came under fire for being misogynistic, sexist and racist. Triple whammy.
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To be honest, normally these types of things are just people being way too over-sensitive, but this poster actually is like something out of the 1950s. It features a blonde girl with a load of advice under the title ‘Tryout Look’. It includes make-up dos, such as, “bronze beachy glow,” and don’ts including, “dark, smoky eyes.” There’s a tonne of very specific advice in there, including, “natural tan/spray tan,” for body dos. Erm, yeah, that sort of rules out a lot of ethnicities guys.
Check it out:
People are pretty pissed. University of Washington student and member of the student government, said:
I can’t believe this is real.
One of the first things that comes to mind is objectification and idealisation of Western beauty, which are values I would like to believe the university doesn’t want to perpetuate. As a student of colour who looks nothing like the student in the poster, this feels very exclusive.
And it’s not just the students who find it wrong:
Whoopsie. The university has since taken down the poster, although they haven’t made an official statement.
I think the reason people are getting so angry about this is because it whittles down any potential tryouts to a bunch of made up (but not too made up) blonde girls in skimpy outfits. Then again, that’s what cheerleading is so I don’t know why anyone is surprised. Cheerleading is a misogynist, sexist and discriminative sport – so maybe people should be pissed about that instead of the poster?
For more on cheerleaders, check out this girl who absolutely nails a back flip, until her ankle snaps in two (NSFL).