A group of free-thinking creative types over at Thinkmodo, a viral video marketing agency in New York, have developed an underwater nightclub for water-resistant watch company TechnoMarine. Over 3 days of production, directed and filmed in a swimming pool at Survival Systems Connecticut, the result is a pretty edgy video made with the intention of selling a shit load of underwater watches. The close-ups of a chick playing with her i-phone and a guy playing underwater darts certainly help them achieve this.
But this isn’t actually real (duh), you can’t just rock up to this underwater venue expecting to get crunk in an club at the depths of the sea; in fact Survival Systems is a company dedicated to military and air force training programs. But anyway, while an underwater bar looks like a fun way to spend your Friday night, when you think about the realities and logistics of going out on the piss…it could be a pretty bad plan. What if you’re talking to some hot chick up at the bar and need to let out a sneaky fart? There is no discretion about a load of bubbles shooting up from your backside. Moreover, where do you piss? I could entertain the idea of sitting underwater with a beer and just pissing myself, but being surrounded by all the other piss? That would no doubt seep into your beer/mouth? Kind of gross; and I don’t even want to think about where you would go number 2. Before you know it you would have the next 2 girls 1 cup going down; Several Hipsters and a Pool Full of Human Waste…
Despite my reservations, the whole campaign is undeniably cool; and since the video’s release last month TechnoMarine has enjoyed their underwater watches getting a heap of coverage online.
Would you guys want to get hammered underwater? Mass brawls could be quite interesting.