I know there are a hell of a lot of dating apps out there right now but I always thought that Tinder would be the number one and that would never ever change – had no clue that they were under so much pressure that they had to start doing crazy things like release interactive movies about the end of the world to stay ahead of the game, but here we are.
Featured Image VIA
The movie is called ‘Swipe Night’ (lol yes really) and concerns the end of the world. Here’s the official plot synopsis and trailer:
The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next.
And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends.
Now that half of Tinder members are Gen Z (18-25), we’ve built an entire experience that speaks their language.
We can’t think of a better way to break the ice than over emojis and the apocalypse.
Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together.
I mean that basically sounds like that episode of Black Mirror only with the chance to hook up at the end of it as well, which actually sounds pretty damn good hey? Not really sure how it’s gonna work and I imagine that it’s probably going to be a bit of a shit show in terms of it actually making sense, but I really would like to check it out to just understand how the hell it functioned.
Bummer it’s only in the US but maybe if it’s successful over there then they can bring it over here. A guy can hope.
For more Tinder, check out our weekly Tinder round up. Doesn’t get any better than that.