As long as you are an entrepreneur, it is one thing to have an IG account, and it is another to make the most out of it. What is your brand, and what makes the public relate to your brand? Your posts, display image, captions, and bio, are among the things that make a certain impression of you as a brand to the public. Most importantly, your brand authority on social sites is often gauged by how many followers you have. With this having been said, here are some tips on the right way to gain real instagram followers.
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Optimize Your Instagram Account
Here, we are talking about real human followers, and not these software-generated fake gimmicks that savvy IG users can easily spot from a distance and perhaps even end up shaming your brand. This is why a lot of successful entrepreneurs get a professional social media marketing service to optimize their instagram accounts. Optimizing your Instagram account means fine-tuning it in a way that generates leads and convinces viewers or users to follow your page, like your posts, and even leave comments on each one of them.
Ensure Consistency
The more you post, the more you are likely to get more followers. Sticking to a specific schedule can help your followers to know and understand your brand more. If the content you post is interesting enough, your followers will stay on the lookout for your next post. Avoid spamming your timeline with monotonous posts and instead, keep your posts consistent.
Post Content Your Followers Want
When you start posting, you can weigh what your followers like just by the reactions you get. Those red hearts are a weighing scale and, better still, the comments. Let’s say you have posted A and B. Post A gets 10000 likes and 4000 comments, and post B has 6000 red hearts and 2000 comments. Keep doing more of post-A, because it will keep making followers come back to your page. On social media, especially if you are going commercial, you have to do it for your followers and not you.
Partner with Brands
Well, in this social media world, you may not be able to do it on your own. If you have to expand your territory, you have to spread your wings. Remember, the greater your following, the more buyers and interested customers you are likely to have. Identify influencers that match your brand or content. Find marketing plans and strategies that coincide with other businesses to build a cohesive brand partnership.
Try sponsoring user-generated content so that your clients can be able to trace you. The sponsored ad will appear in their feeds, leading to curiosity. They will head to your page, and if your profile meets the characteristics of what we have discussed about optimizing your account, you win.
Put a Smile on Your Followers’ Face
Your followers are your pillars, and you have to make sure that they are a happy lot. Stop seeming needy and always business-minded. Flex a bit and create content that encourages a responsive and interactive relationship. Post memes, inspirations, and exciting posts from time to time, just to break the monotony of always sounding serious with business posts.
IG is one of the most effective social platforms to showcase your skills, business, products, services, or talent. Wisely used, Instagram can help grow your brand and take it to the next level. The above are just a few tips you can use to gain real followers, which will be instrumental in your growth.
