Pepsi chose an innocent bus shelter in New Oxford St. London to terrify commuters on their way to work. The shelter was fitted out with a camera and augmented reality to bring horror to life in the form of UFO invasions and wild tigers roaming the streets. It’s great to see brands like Pepsi doing these interactive outdoor campaigns that entertain the public while simultaneously promoting their product. We should hopefully see similar adverts like this at a larger scale in the future. It’s an awesome and brilliantly executed campaign and I tip my hat to Pepsi for this one.
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