FOOD

McDonald’s Is Now Turning Happy Meals Into Virtual Reality Headsets

Virtual reality is landing in a big way in 2016.

With the release of the Oculus Rift and this terrifying photo of Mark Zuckerberg at the Mobile World Congress Event in Barcelona last week, 2016 seems to be the year where virtual reality will properly begin to embed itself into our everyday lives.

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McDonald’s is ahead of the curve it seems, trialling virtual reality Happy Meal boxes known as ‘Happy Goggles’ in 14 restaurants in Sweden in the coming weeks.

The boxes feature a ski-themed virtual reality game known as ‘Slope Stars’, which you can check out below:

It’s a bit like when Pizza Hut tried to turn their pizza boxes into movie projectors, except virtual reality is on another level completely.

McDonald’s marketing director Jeff Jackett gives us the pros of the operation:

Virtual Reality provides a really exciting opportunity to connect families in digital times.

Parents can learn more about their children’s knowledge and experience of the digital world. And purposeful gaming can also be a great joint activity that helps families interact on equal terms.

Seems a bit daft to suggest that immersing ourselves in virtual reality games will bring us closer to our families, but you get where he’s coming from. Virtual reality is the future and there’s no getting away from it really. Might as well learn to enjoy it with the whole family.

Though hopefully virtual reality porn remains a solo experience.


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