It’s emerged that the same EU regulations (the EU Tobacco Products Directive – fancy) that are banning ten packs of cigarettes and menthol cigarettes are also banning the advertisement of vaping. They’re coming into play today.
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The ban is hitting all mainstream media formats, including television, the internet, magazines and radio, but there are still a few exceptions where you’ll be able to showcase vapes. You’re allowed to promote them via blogs and tweets (as long as they’re not paid for), at the cinema, on billboards and posters and on the side of buses – but only if they’re not leaving the UK. Because so many buses leave UK.
Vaping companies won’t be able to advertise the fact that vaping helps you quit smoking either, which is going to make a big hole in a lot of their marketing plans. Understandably, a lot of people in the vaping industry aren’t happy about this, with Richard Hyslop, chief executive of the Independent British Vape Trade Association (which is incredibly actually a thing), saying:
There is never a situation where it is better to smoke than it is to vape.
Vaping is now recognised by the UK Government as the most popular form of support to stop smoking.
However, with virtually all forms of advertising for vape products being banned how are smokers to be exposed to vaping?
This advertising ban can only result in a situation where fewer smokers make the switch the vaping – a significantly less harmful alternative.
Whilst I probably agree with him that vaping is less dangerous than smoking and a good way to quit, the fact is that it’s also completely lame and the people that do it are so boring because all they ever do is talk about it (whilst blowing vapour in your face),that I’m inclined to think that banning the advertising of it is probably a good idea. In fact, the EU probably decided to do it because of the fact that everyone who vapes is such a loser and they were worried about this figure growing. Good work guys.
On a serious note though, there is also the fact that nobody really knows the full extent of what vaping and e-cigarettes do to you and how they affect your body, and every brand is different so we don’t actually know how dangerous they are at this point. It’s probably better to try and sort this potential problem out before we do find out this information and everyone is already addicted to them like they are with cigarettes, as it’s clearly going to take a long long time to phase them out.
Here’s another reason why it’s not a good idea to start vaping – you might accidentally end up vaping your dad’s urine.