Everybody knows that going shopping for furniture completely and utterly sucks. However, IKEA thankfully made it a lot easier with their decision to install absolutely sick restaurants in their huge stores, serving some absolutely killer meatballs and Daim cakes for dessert.
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In fact, their food has become so popular that IKEA have realised that they might actually have a future in the restaurant business. Obviously despite how good the food is, nobody is going to travel to IKEA solely for a meal (although apparently 30% of their customer base actually do this – weirdos), so they’ve had to come up with the possibility of opening a real restaurant.
Michael La Cour, Ikea Food’s managing director said the following:
I firmly believe there is potential. I hope in a few years our customers will be saying, “Ikea is a great place to eat—and, by the way, they also sell some furniture.”
The mere fact that we don’t need so many square feet to do a café or a restaurant makes it interesting by itself.
Yeah, very interesting. In fairness though, if there was an IKEA cafe down my street then I would probably eat there every now and again – it’s cheap and the food’s good so that’s me sold.
Fully backing this idea basically and it’s not even that outrageous – just have to hope that there isn’t any human poo in the Daim cake anymore.