One of the most annoying things about a relationship is the expectation that you have to sleep in the same bed together because inevitably one person is going to move around a bunch or steal the covers and destroy any notion of the pair of you getting a good night’s sleep. It’s a problem as old as time.
Miraculously though, Ford are offering a solution with their new Lane Keeping Bed. The car manufacturer has adapted their lane centring technology they use in their cars and applied it to beds, meaning that pressure sensors can tell as soon as you creep over to the other side of the bed and will roll you back to your side with a minimum of fuss. Rad.
Or not so rad, as it turns out that the bed isn’t’ actually going to be put on sale but is just a promo device to illustrate just how cool and effective their lane centring technology is. Fantastic, but what I really wanted was the goddamn bed because I can drive a car on my own fine. Assholes.
Here’s Anthony Ireson of Ford in Europe’s take on it:
We thought that showing how similar thinking could be applied to a bed would be a great way to highlight to drivers a technology that they might not previously have been aware of.
I mean I guess he’s not wrong because I wasn’t aware of that technology before, but if I was looking to buy a car I would probably boycott Ford because they got my hopes up with these miracle beds. Bastards.
For more of the same, check out this M & S washable duvet that means you don’t have to change your sheets. At least that’s real.