Coronavirus might not succeed in wiping out the human race – at least we hope – but the deadly killer has succeeded in ending the beer brand that shares the same moniker.
We reported earlier this year that sales of Corona were down massively due to its association with the virus, but I didn’t think that things would get so bad for the company that it would actually halt production. Turns out this isn’t strictly true although it has happened – it’s because the Mexican government has deemed that the Grupo Modelo’s business activities are non essential. This means that the brewing of Corona will be stopped temporarily – along with Modelo and Pacifico – but who knows if it will make a comeback after the way its name has been tarnished by this pandemic?
In the meantime, Grupo Model is desperately trying to have its business re-classified as an agricultural interest – which it technically can be – in order to continue to brewing beer at its eleven breweries throughout the country. Here’s what a statement from the group said:
If the federal government considers it appropriate to issue some clarification confirming beer as an agro-industrial product, at Grupo Modelo we are ready to execute a plan with more than 75% of our staff working from home and at the same time guaranteeing the supply of beer.
I mean I think that probably makes sense for them to continue to do because the world is gonna keep buying beer whether we’re in a global pandemic or not (unless you’re part of this DRY COVID-19 nonsense of course) and it’ll allow the business to keep running and not collapse, which must me a big concern for the Mexican government right now? Also – perhaps more importantly – might save Corona from being ultimately discontinued. You know Vin Diesel wouldn’t be happy about that.
For more of the same, check out the Corona founder turning everyone he knew into a millionaire. That was nice of him.