NEWS

Calvin Klein Apologises To LGBT Community For Ad Of Bella Hadid Kissing A Female Robot

Is there anything to apologise for?

Supermodel Bella Hadid is a heterosexual woman which means she’s not allowed to kiss other women, and that includes robot women in Calvin Klein ads.

Featured Image VIA

That’s the opinion of some annoyed people on the internet anyway, after Bella appeared in this weird advert for Calvin Klein. In the spot Bella kisses Lil Miquela aka Miquela Sousa aka an Instagram robot that has 1.5 million followers. It’s not even a real person – it’s a CGI robot:

So even though Bella was literally kissing a robot, the fact she is straight and the robot appears to be female led to a backlash:

Which forced Calvin Klein to apologise for the whole sorry mess:

Putting out an advert/product that doesn’t piss at least somebody off is one of the biggest challenges faced by companies these days. But looks like there was enough backlash here that CK had to come out and say sorry guys, no offence intended. It does seem a bit of an OTT reaction though because Bella isn’t kissing a woman, she’s kissing a robot. She isn’t being ‘gay’, she’s being weird.

P.S. It’s also fun trying to figure out who is the robot:

So yeah I understand if people took issue with what a dumb advert it is to begin with, but I don’t see the problem with a straight woman kissing a CGI. Still, at least we got to read CK’s apology and learn the word ‘queerbaiting’, so silver linings and all that.

To find out the biggest worries men have as we approach a future of functional sex robots, click HERE.


Trending

To Top