Burger King is resurrecting the Big King and it’s looking a lot like a McDonald’s Big Mac. The Big King was last on the BK menu a decade ago but back then it didn’t have the middle bun — it does now.
Is this not a bit of a power move from Burger King? Do they sense weakness in McDonald’s? If Maccy D’s want to carry on trying to be the new Starbucks then BK is going to conquer them at their own game. Just completely jack their number one product and make it better. Haven’t even tasted it but I’m going team Big King on this one.
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