So it turns out that releasing the iPhone 6 and the iWatch was actually good for something because Apple’s stock slowly ticked up early this morning and the company is now officially worth $700 billion. That’s a lot of money, I’m sure you’ll agree.
Basically, it’s stock is up so much thanks to a torrid run for it this year, with its value up 49% in 2014 including a 7 for 1 split in June. Analysts believe that if the company keeps coming up with innovative (ahem) products like the iPhone 6 and iWatch then it won’t be long before they become the first trillion dollar company.
It’s basically all down to Tim Cook taking over as CEO. Since he was appointed in 2011, Apple shares are up 135% and it seems obvious that this rise in worth must be something to do with him. Granted, he probably just improved on Steve Jobs’ model of making cool stuff that broke regularly and cost a fortune to replace/fix (see the iPhone 6) but it seems like he’s nailed it even better than Steve did in the past few years. Respect.