Most people feel bad enough about having to shop in Primark already without discovering a handstitched cry for help sewn into the label of a £10 dress, but that was one shopper’s experience in the Swansea Primark last week.

Rebecca Gallagher bought a £10 dress and found someone had sewn “Forced to work exhausting hours” into the label. It made her feel so bad that she “can never wear the dress again”. How about shop in Primark again? Can you do that?

You hear all sorts of stories about people working in sweatshops abroad — it made me feel so guilty. I’ve got no idea who put it there but it really took the wind out of my sails.

She tried to contact Primark to let them know of her discovery but they put her on hold for 15 minutes then hung up on her. Deep!

Primark are already in hot water since the factory collapse in Rana Plaza last year which killed 1,1,29 workers and residents.

Primark did come around to making a statement in the end, completely dismissing the whole ordeal by saying the dress had been on sale last year (not sure what difference that makes) and that there were no other similar reported incidents.

We would be grateful if the customer would give us the dress so we can investigate how the additional label became attached and whether there are issues which need to be looked into.

Are they suggesting the label was attached by some cheeky chappy after it left the factory? I suppose it’s possible.