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Levi’s CEO Says You Should Never Wash Your Jeans

The CEO of the biggest jeans company in the world has spoken – he says you should never wash your jeans.

Well, there it is. If Chip Bergh — the CEO of the biggest jeans company on the planet — says you shouldn’t wash your jeans, then you shouldn’t wash your jeans. I knew the reason I hadn’t washed my jeans in over a year wasn’t out of laziness, it was out of respect for the jeans industry. I’m not going to insult the the jeans world by actually throwing my jeans into a washing machine. Like Chip says, not one single skin disease to date.

(Jump to 9:40)

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