There has been an exponential increase in internet usage over the last couple of months, mainly due to the Covid-19 pandemic.
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Growth in internet use, ranging from online searches, social media participation, movie streaming, online meetings, and mobile apps, are pointers to a wave of changes taking place in the digital marketing world.
For this reason, brands must adapt to the current digital marketing trends and plan for the future where they will have an advantage over competitors.
This article lays down three proven digital marketing strategies that brands can employ during a pandemic.
Build for the future
Digital marketing is highly competitive, with different brands looking to have the upper hand over one another.
One way in which brands have an edge is through Search engine rankings, mainly appearing on Google’s first page.
SEO services are about gaining trust from search engines – something that takes time.
It is worth noting that only 1% of pages that appear on the first page of Google are less than a year old.
As a brand, focus on the long-term gains by creating content that will not only be relevant now but also the future.
How do you go about this? Do not just rush to create content for an already flooded market, but consider content that will outlive the pandemic.
Readjust Marketing campaigns
What was your brand working on before the pandemic? Maybe your focus was on strategies that would not be safe during the epidemic.
However, with limited movement and restrictions on social gatherings, your strategy needs revision.
Some major alcohol brands started making sanitizers, while vehicle brands started manufacturing ventilators, thus adapting to the market.
Your brand should capitalize on a different strategy, such as social media marketing and advertisements.
You may need to do something different with your advertising budget. For instance, try to invest in internet and electronic gadgets that come in handy during lockdown periods.
Failure to adapt makes your penetration to an already flooded market hard or eventually unsuccessful.
Improve your communication strategies
Consider how sports teams have adapted to combat the spread of the pandemic. They employ social distancing in training, less hugging during goal celebrations, and wearing masks when not on the pitch.
The actions portrayed here to pass a message to the subconscious of all viewers and fans.
As a brand, you should also create an image that your target market will resonate with without questioning your safety measures.
Do you have a website? What kind of photos have you uploaded? Post pictures that send a message of remaining safe during a pandemic.
Also, provide relevant and informative content easily accessible to your audience without creating widespread panic or fear.
Whether through blog posts or newsletters, use language that creates an ambience of safety for your audience.
Whichever marketing strategy you choose to employ as a brand, consider the cost and time it will take to implement.
The longer the implementation, the riskier it may be for your brand, especially if the pandemic lasts for a shorter period.
Let your brand provide solutions and guidelines that help the masses in dealing with the pandemic.