KSI and Logan Paul are on some kind of world tour promoting their energy/hydration drink Prime, and it looks as though they became ‘Prime targets’ themselves during a stop in Copenhagen, Denmark, earlier today.

As KSI did his usual OTT shtick, the fans in attendance spontaneously decided to start lobbing Prime bottles at the pair and sent them packing:

Prime has been thrown at KSI & Logan Paul by fans in Copenhagen 😭😭😭pic.twitter.com/lF6vDD5mW1

— george (@StokeyyG2) June 27, 2023

I guess we can now expect a load of videos from KSI about this incident and how wild and wacky it was. Although I’m sure both he and Logan Paul are happy to take a few Prime bottles to the noggin if it means the product keeps flying off the shelves. Seriously, has there ever been a better marketed product? Not in recent memory, that I can think of.

Prime had already been available in Aldi and Asda, but Sainsbury’s were first to launch the new KSI limited edition Orange and Mango flavour.

Be careful how much you drink of it though – one school issued a warning when a student suffered a ‘cardiac episode’ after drinking the stuff.