Kanye West is having a very, very unhinged time of it recently – as has been well documented on this site – and he just seems to be going further and further down the rabbit hole every single day.

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His latest ridiculous behaviour involves him showing a bunch of Adidas executives a porno movie on his phone during a business meeting. Adidas handle the manufacture and distribution of Kanye’s Yeezus brand – which apparently brings in a billion dollars – and Kanye was seeking to draw parallels between the porno in question and his relationship with Adidas.

The plot of the porno sees the guy cheating on his girlfriend and then the girl threatening to carry out his worst nightmare. Kanye doesn’t seem too certain what Adidas’ worst nightmare is though as he seems to be implying to them that he’s going to carry it out. It’s hard to make sense of what he’s talking about though.

There’s some really bizarre interactions between the clearly confused execs and Kanye before he storms out of the meeting after saying he doesn’t want to deal with people broker than him with lesser ideas than him. You can watch the very strange video below (starts around 10:36 if it doesn’t play automatically):

Jesus Christ what is the guy talking about? Stopping Global Warming? An Army? Trying to say ‘The King Of Culture’ as many times as possible in a short space of time?

You can just imagine the Adidas executives rolling their eyes at the thought of him coming in and drawing lots over whichof them had to go and listen to him babble his nonsense instead of doing some actual useful work. It’s also interesting that the encounter seems to take place in a warehouse/gym/equivalent instead of a high powered meeting room. Very weird vibe all round.

As funny and bizarre and downright strange as all this is though, I think I have to end it again by saying one of Kanye’s entourage/team should really take him away from the public eye and business or whatever and get him some help because he’s clearly lost the plot and everything he’s doing at the moment only reinforces this. Get him some help already.

For more of the same, check out when Kanye kidnapped and decapitated Pete Davidson in a music video. Maybe that was the beginning?