Japan is well known for its bizarre café themes which is why it’s no surprise that they’ve decided to open a “make up free” café.
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Called ‘Naturalia’, this establishment says that it will only hire women who go make-up free and don’t smoke.
The staff said that they came up with the concept after they were unable to find a café in Tokyo where the staff looked “plain and ordinary”. This is now the second make-up free café, after the owners’ original branch proved a hit in Hokaido.
Not only are the girls not allowed to wear make-up, but they’re also not allowed to have, “excessively dyed hair or garish manicures”. The aim is to promote the concept of natural beauty in a city that is “obsessed” with make-up, manicures and fake eyelid surgery.
It’s worth noting that the new branch will open in Shibuya, which is close to the city’s Harajuku area – a place that is famed for garish outfits, extreme make-up and fancy dress. So this café will be a stark contrast to its surroundings.
Kind of cool concept I guess, but no doubt it’s going to raise some questions regarding feminism and freedom of choice. Still, it seems like they’ve got good intentions so good luck to them.
For more crazy Japanese cafes, check out this naked restaurant that has vowed to ban overweight customers. Harsh.