Looks like The Ibiza Final Boss is wasting zero time in maximising his viral fame: launching his own meme coin, getting a tattoo of his own meme on his leg, and jetting back to Ibiza on a private jet with his boys after a brief trip back to Blighty.
26-year-old Jack Kay AKA The Ibiza Final Boss has been snapped up by talent agent Dave Read at Neon Management, who also manages Joey Essex and a whole bunch of Love Island stars. The perfect fit for the Final Boss, you might say.
Here he is getting a tattoo of himself:
His meme coin launched yesterday evening:
Verified on @moonshot pic.twitter.com/Lp6D4NfhX4
— Ibiza Final Boss (@bossonbonk) August 7, 2025
It wasn’t long before the coin ended up on the top trending cryptocurrencies list:
On a private jet heading back to Ibiza – where Booking.com have given him free accommodation to keep the party going all summer:
EasyJet have even made him the face of Ibiza this summer – wonder how much he got paid for that?
Incredible. The Ibiza Final Boss has been a busy boy indeed! I just hope he’s not jumping the shark with the tattoo and the private jet and all the rest of it, because we all know how fickle social media can be and how quickly the internet can turn on someone.
Still, I’m sure Dave Read and Neon Management know what they’re doing and have the Final Boss’s best interests at heart, and it will all turn out to be a big, long-term success. After all, these people made Joey Essex a millionaire!
Will be interesting to see what becomes of the Final Boss once the summer is over and the parties in Ibiza dry up around September/October. What does the Ibiza Final Boss get up to in the winter? Does he just go into hibernation until next summer? I guess that’s something his agent will figure out. No doubt there’s plenty of work for him on the UK clubbing/university circuit, not to mention he’ll be inundated with reality TV offers.
Let’s hope he plays it right because at the end of the day, this whole thing was an accident and he never asked to become famous, even if he is clearly loving it and taking full advantage of the moment. Why not eh? His girlfriend’s pretty chuffed about it, too.
