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HONDA USES COOL VIRAL MARKETING TECHNIQUES

With a new season of Cutting Edge, Honda has embraced the viral marketing fad with some cool new videos.

I don't write much about TV shows/documentaries on this blog and neither does anyone else but I'm going to try and get more into it as i love TV shows – I just generally feel that most people are probably watching what I'm watching so there isn't really that much need to blog about them. I guess we'll see. Anyway, Channel 4 has started a new series of Cutting Edge documentaries this summer which began with Bums, Boobs and Botox on June 2nd and looks set to continue with such exciting titles as Hunting Britain's Most Wanted and a Very Dangerous Doctor. You know those documentaries are going to be sick yo! If you didn't know, the Cutting Edge documentaries themselves have almost always been awesome and have been around since the inception of Channel 4 pretty much. Highlights over the years have included that one where they broke up a paedophile ring led by women, the one that covered Graham Taylor's England team's attempt to qualify for the World Cup in 1994 and the one that followed the Octomom around for a bit. Remember the Octomom? That was pretty jokes huh? 

Anyway, since last year Cutting Edge has been sponsored by Honda leading to the apparently iconic phrase 'Documentaries on 4, sponsored by Honda' creeping into the English language and regular conversation down at the local boozer. To coincide with the new series and continuing sponsorship, Honda, in an attempt to promote their brand in a more creative fashion, thought that they would take a leaf out of Cutting Edge's book itself and make some short documentaries themselves about Honda owners who use their Hondas for weird jobs. These ads will be shown around the ad breaks in the documentary and before and after it. Pretty cool huh? A whole new aspect of viral marketing. The first one – which you can see below in all its glory – features the adventures of Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV. Pretty jokes:

 

<center><div class="ebuzzing_box"><script type="text/javascript"src="http://ebuzzing.co.uk/player_blog/player.php?parametre=410311"></script><a href="http://ebuzzing.co.uk" class="wikio-widget-ebmini" >Viral video by ebuzzing</a><script type="text/javascriptsrc="http://ebuzzing.co.uk/player_blog/js/mini_share.phpcharset="utf-8"></script></div></center>

There's also a cool interactive element to the promotion, with an online hub and regular sponsorship idents that will each feature unique URL's which will take the reader to unique content on the internet. The online hub not only features the full movies but also allows the user to take part themselves, by uploading their own photos, stories and videos of how they use their own Honda products. The best of these will be picked and then turned into a TV ident by the creators of the series to be shown in a future episode of Cutting Edge. Pretty cool prize huh? Imagine watching Cutting Edge one night with your buddies and then suddenly you're watching yourself in your own Honda documentary. What are you waiting for? Check out the online hub at this link.
 

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