Somalia is currently in a state of famine, with at least 26 people sadly dying of starvation in the southern region of Jubaland in the past three days. The reason the country is in so much trouble is due to it suffering one of the most severe droughts in history.
Featured Image VIA
In a bid to provide instant relief to the country, former Vine star Jérôme Jarre and Spartanfam Movement founder Chakabars Clarke started a GoFundMe page and an online campaign in a bid to raise money to send a plane full of food to Somalia’s capital Mogadishu.
The only airline that flies to this city is Turkish Airlines and so their idea was to raise $1million (about £800,000) to buy out the plane, fill it with food and fly it to Somalia. Amazingly, after launching the viral campaign #TurkishAirlinesHelpSomalia and setting up the GoFundMe, in less than 24 hours they had met the target and Turkish Airlines even got involved and offered their support.
After meeting the target, Jarre decided to double the sum to $2million (about £1.6million) and after using the hashtag #NominatedForSomalia, Ben Stiller even got involved:
Amazing use of viral campaigning right there. The first million is being used to send a 60 tonne cargo plane of food on 27th of this month, including rice, water, flour and highly nutritious food for people who are starving. The second million will be used to take water trucks to people who are most affected by the drought. Ben Stiller himself will be accompanying them in order to document the relief efforts.
What an absolutely amazing humanitarian gesture right there. It’s the perfect example of how viral campaigns and online funding projects can be used to contribute genuine positive aid in places that need it. Hats off to all of those who have contributed to this incredible feat and if you’d like to get involved, you can donate HERE.