British Airways appear to be in a spot of web-based marketing trouble after re-tweeting an abusive and racist tweet that was sent to them by one of their followers.
The massive screw up on British Airways’ behalf started when a disgruntled passenger aired their views over their own Twitter channel, directing the tweet towards British Airways. This initial tweet was pretty abusive, but nothing more than what you’d expect from a pissed off passenger who has access to Twitter.
This initial Tweet was sent from @JaeLadd and said:
So yeah, a pretty standard angry tweet sent by a pissed off customer who’d just had their flight cancelled. Now I’m pretty sure that British Airways didn’t just cancel the flight because they felt like it. I’m pretty certain it was due to matters out of their control, because why would an airline ever want to cancel flights and piss off their customers? They don’t. So although @JaeLadd had a reason to be angry, he probably shouldn’t have been directing his anger towards British Airways.
Anyway, what happened next is the jackpot.
Some dude who goes by the name of ‘Asian Ronaldo’ saw @JaeLadd’s tweet and decided to reply to it but give @JaeLadd some stick while he was at it. In doing so he proceeded to use Clint Eastwood’s favourite derogatory word and said the following:
Now if this was the end of the story things wouldn’t be so bad. No-one would know about this and it would have just been another racist dick head on Twitter being a dick head, but when Asian Ronaldo’s tweet was RT’ed by the official British Airways account (which has 210,000+ followers) the shit really hit the massive turbine jet engine.
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I mean, how does that even happen? How does one accidentally RT a racist tweet that’s firing into someone who’s just complained about your company from the official company account? It just doesn’t make sense. Whether the person who’s controlling the British Airways Twitter also has their personal account running on the same app and somehow managed to forget to switch back to their personal before RT’ing, who knows. Either way, total dick manoeuvre but totally LOL.
Here’s what British Airways came back with straight away. They’re claiming that they were hacked but I’m pretty such it was just someone having some mega-lolz on a boring Friday.