As many of you are probably aware, Fifty Shades Of Grey is dropping this Friday just in time for you to introduce some bondage into your sex life for Valentine’s Day. B & Q have dutifully prepared for this by sending out a memo to every single one of their 20,877 employees at their 359 stores across the country, telling them to be ready for a soar in people wanting to buy rope, cable ties and tape. Or maybe they’re just looking for Fifty Shades Of Grey baby merchandise, which actually exists but you probably wouldn’t find in B & Q.
The memo has helpfully been entitled ‘Staff Briefing — Preparation for Fifty Shades of Grey Customer Queries’ and has been issued because of one scene in the movie where Christian Grey travels to a hardware store in order to pick up rope, cable ties and tape for use in his bondage games. The memo aims to prepare staff for any ‘sensitive’ questions they might face about such products and their appropriateness for the customer’s own sexual role playing.
It encourages staff to read the book – Jesus – so that they’re able to answer any questions they may be faced with and even goes so far as to inform them that B & Q will buy a copy for each store that employees can borrow for a one week period in order to familiarise themselves with it. They really aren’t leaving any stone unturned with this one huh?
You can read the full memo below, but you have to admire their preparation. Allegedly there was a stiff (heh) demand in stores for these products following the release of the book a couple of years ago so you can’t really blame them for taking the time out to be prepared. Also you’ve got to love the end of the memo where it states that staff are asked to keep the contents of this briefing within the company – whoops.
PREPARATION FOR FIFTY SHADES OF GREY CUSTOMER QUERIES
Following the film release of Fifty Shades of Grey, B&Q employees may encounter increased customer product queries relating to rope, cable ties and masking or duck tape. Store Managers should anticipate the need for extra stock and store staff should read the following brief to prepare them to handle potentially sensitive customer questions.
WHAT IS HAPPENING?
On Saturday 14th February 2015 popular erotic novel Fifty Shades of Grey will be released as a film and is expected to do well in the Box Office. Written by E.L. James, the story follows the relationship between a college graduate, Anastasia Steele, and a young, successful business man, Christian Grey, who introduces her to the world of bondage and dominant/submissive sexual role play.
Preview footage depicts a notable scene from the book where Christian Grey visits a hardware store to purchase rope, cable ties and tape. Rather than bought for home improvement purposes, these products are intended to fulfil Mr Grey’s unconventional sexual pursuits.
WHY DOES IT AFFECT US?
As the UK’s leading DIY store, we stock many of the products featured in this notable scene and then used later in the film. When the book was released in 2012 DIY and hardware stores in the UK and US reported increased demand of certain products and queries from customers as they tried to recreate their own ‘Fifty Shades’ experiences. We need to be prepared for the same effect when the film is released this month.
It is always B&Q’s policy that products should only be used for their designed purposes. Nevertheless, all staff should read this briefing notice to prepare for potentially sensitive customer enquiries and managers need to be aware of the implications that the film may have on stock levels.
All staff are encouraged to familiarise themselves with the content of Fifty Shades of Grey by reading the novel or watching the film upon its release. Copies of the book will be delivered to each store and can be lent to staff on a one week basis. Understanding the storyline and how some products that B&Q stock feature in the film will better prepare staff for incoming queries.
Queries may be unusual and sensitive in nature but staff are reminded of B&Q’s commitment to assist customers in a polite, helpful and respectful manner. A level of discretion is also advised.
Store managers are requested to monitor stock levels of rope, cable ties, masking tape and duck tape to ensure that supplies do not run low. Fifty Shades of Grey is released in cinemas on Saturday 14th February 2015 and the busiest sales periods for these products are expected to run from Sunday 15th February to Sunday 1st March 2015 with a focus on weekend trading.
The date for the DVD and home entertainment release of Fifty Shades of Grey is yet to be confirmed but a second briefing may be issued closer to that time.
STAFF ARE ASKED TO KEEP THE CONTENTS OF THIS BRIEFING WITHIN THE COMPANY.
IF YOU HAVE ANY QUESTIONS OR CONCERNS RELATING TO THE CONTENTS OF THIS BRIEFING PLEASE SPEAK TO YOUR REGIONAL MANAGER.