Sum 41 sit atop the pile of pop punk royalty alongside artists like Green Day, Blink 182 and The Offspring, but it’s been a while since they’ve been relevant or put out a new record, unlike all three of those previously mentioned artists.
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Sure, that’s mainly because of frontman Bizzy D’s health problems, but with those behind him Sum 41 are set to return to our stereos/televisions/iPods with their new album 13 Voices. First single Fake My Own Death dropped yesterday, and let’s just say it’s not exactly the kind of video you want for a comeback single. In fact it’s probably not the kind of music video you want to be associated with at all.
In what looks like it was made on MS Paint by an A level media studies student from Barnsley, Sum 41 walk around some city being attacked by internet memes for some reason. These include:
- Kim Kardashian’s naked posterior
- Bernie Sanders taking a swing at Donald Trump
- Floyd Mayweather out for a stroll with Manny Pacquiao
- Bill Cosby’s head on the body of Chef from South Park
- The dude formerly known as The Most Interesting Man in the World
- Miley Cyrus on her wrecking ball
- Daenerys Targaryen
- Kermit the Frog
- James Franco
- Lance Armstrong
- The Macho Man Randy Savage (RIP)
- Brad Pitt circa Fight Club
- Shia LaBeouf
- Charlie Sheen playing craps
Very hip, very relevant – Sum 41 are back guys. That’s probably what they said in the production meeting. And to be fair, it could possibly have worked if they didn’t end up making one of the most budget videos in history instead:
Ouch. I mean fair enough the concept of the video – Sum 41 gets attacked by internet memes – is OK but the execution is absolutely woeful. What annoys me the most though isn’t how bad the memes look so half the time you don’t even know who it is, it’s how the video just ends without any resolution or anything. Did Sum 41 win? Who cares?
You would think a band like Sum 41 – who were a big deal and probably still can be considered a fairly big deal – would want to announce their return with an absolutely killer marketing campaign but it just comes across like they can’t really be assed with this video. It probably would have been better if it had just been a performance video as the first 45 seconds or so are fine.
It’s a shame because the fact Bizzy D almost died and managed to overcome his addiction problems to make this new record should be a fact that’s celebrated but unfortunately it’s probably going to be the exact opposite now though because of this shitty video. I suppose the song is OK – it’s a little harder than your usual Sum 41 song before going into a fairly typical big chorus – but it’s not really anything that special and they’re probably just going to be destined to play Fat Lip and In Too Deep for the rest of their lives. Not necessarily a bad thing.
Remember how fat and gross Bizzy D was a few years ago though?