LIFE

North Korea’s Incredible Attempts To Encourage Tourism

North Korean holiday brochures from the 70’s, 80’s and 90’s look epic.

North Korea isn’t everyone’s first idea of a holiday destination. Whether it’s the less than clement weather, the lack of free Wi-Fi or the rampant maniacal despot, most people aren’t super keen to get in. Although the first ever hip-hop video has now been filmed in Pyongyang, it’s not exactly the safest place to chill out.

North Korea’s feelings towards tourism ebb and flow dependent on the whims of the main man at the top. One department within the country’s archaic leadership might occasionally decide an influx of tourists would be a good thing, but at that same point in time other departments might be eager to lock the international doors.

This internal disagreement can lead to bureaucratic deadlock and the detention of would-be holiday makers; and there’s nothing like the detention of foreigners to put off future guests.

North Korea Tourism Posters

One of the country’s first efforts to attract foreign tourists was their promotion of the Changwang Health Complex. These next stills all come from the 1981 brochure promoting the destination. I love them all:

North Korea Tourism Posters - Changgwang-won Health Complex 3


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